Forbes

The next big collectible may not be a sneaker, trading card, watch or designer toy. It may be sitting in the beverage aisle. Across alcohol and non-alcohol categories, collectible beverage packaging is turning bottles, cans, labels and multipacks into objects people keep, display, photograph, trade and resell. What used to be disposable packaging is becoming a status symbol, a social media prop and, in some cases, a collectible asset. The timing is especially important as beverage brands begin building campaigns around FIFA World Cup 2026, one of the next major global sports moments for collectible beverage packaging, limited-edition bottles and brand-driven fan experiences.