Formula 1

Volcan de mi Tierra, the distinguished luxury Tequila brand established through a joint venture between Mexico’s esteemed Gallardo family and global luxury leader LVMH, has been named as the Official Tequila of Formula 1.

The partnership, part of the landmark 10-year deal between Formula 1 and LVMH, marks a significant milestone in the brand’s international expansion and continued commitment to excellence.

Volcan made its first appearances in the F1 world as the Official Tequila Partner of the Las Vegas Grand Prix in 2023 and 2024. This year will see the brand dramatically increase its presence across F1-operated hospitality spaces, including F1 Paddock Club, throughout the remainder of the 2025 season.

Animated by the premise that 'Tequila should taste like Tequila', Volcan de mi Tierra’s prestigious portfolio of ultra-premium, single NOM (Official Mexican Standard) tequilas are born from the union of traditional Mexican craftsmanship and global luxury.